Social media that makes you smarter
End-to-end product design, brand identity, and social media content for a platform that replaces mindless scrolling with knowledge.
Overview
Infotik is an informative social platform — think TikTok, but for knowledge. We designed the entire product ecosystem: mobile app UI, brand identity, design language, marketing website, and social media campaigns.
- Services
- Product Design, Brand, Motion, Social
- Year
- 2024
- Platform
- iOS & Android
The challenge
How do you make learning feel as addictive as doomscrolling? The platform needed engagement mechanics that rival TikTok while delivering genuine educational value — without feeling like homework.
Two-phone hero — Pulse feed and Tik player
Our approach
We built a design language that feels alive — morphing forms, vibrant gradients, and smooth micro-interactions. Pulse delivers fact-checked news; Tiks serve knowledge in 60-second bursts. Every screen balances information density with visual delight.
- →Video-first design with gesture-based navigation
- →Sushi mascot as a brand character that guides onboarding
- →Fact-checking UX that builds trust without feeling heavy
- →App-Block feature: gamified screen-time management
App screens — onboarding, Pulse feed, Tik player with ads
UGC social content
Launch video
AI-powered features
Sushi — the Infotik mascot
Campaign — stop the scroll
The outcome
Infotik launched on iOS and Android with a growing community. Users report feeling 'productive' after scrolling — a rare sentiment in social media. The design system supports rapid feature expansion.
Next project
Smarter screen time, happier kids
→Let's create something
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