Turn reels into action plans.
Product design, brand direction, and launch visuals for Orano AI — an app that turns saved short-form content into useful knowledge and next steps.
Overview
Orano is a cross-platform AI productivity app. People save content from Reels, TikToks, YouTube Shorts, articles, GitHub repos, tweets, and PDFs; Orano transcribes and understands it, then turns it into projects, action plans, research, and a searchable personal knowledge library.
- Services
- Product Design, Brand, UX/UI, Launch
- Year
- 2026
- Platform
- iOS & Android
The challenge
Saving content is effortless; doing something with it is not. Orano needed to make the jump from passive watching to focused execution feel immediate, while explaining a complex AI pipeline without becoming another chat dashboard.
Orano — from reels to action
Our approach
We shaped Orano around a simple loop: capture → understand → plan → ask → connect. The interface uses a quiet monochrome system, large type, generous space, and a swirl mark that acts as the product's memory and intelligence cue.
- →Native share flow: save a Reel, TikTok, or Short from any app
- →AI ingestion turns audio, visuals, and context into structured meaning
- →Every saved item can become an ordered, actionable project
- →Knowledge chat answers across the user's library and memory
- →Agent handoff connects plans to ChatGPT, Claude, Cursor, and Ollama
Product flows — capture, plan, remember, connect
In-context mockups — from save to plan
The outcome
The result is a product story that is easy to grasp: save something interesting, let Orano find the signal, and leave with a plan you can act on. The brand and launch system make a technically ambitious workflow feel calm, focused, and distinctly human.
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