Wellness that works
Complete website design, development, and CMS integration for OKAE's natural hangover remedy — connecting product storytelling with sales and distribution.
Overview
OKAE is a natural hangover remedy brand. We handled the full website build: lifestyle-focused product pages, e-commerce flow, and a CMS integration that connects inventory with sales and distribution systems. The site needed to feel as premium as the product itself.
- Services
- Web Design, Development, CMS
- Year
- 2025
- Tech
- E-commerce CMS, custom integration
The challenge
Natural wellness brands walk a fine line between clinical credibility and lifestyle aspiration. The site needed to communicate effectiveness without feeling like a pharmacy, while making ordering and distribution seamless for a growing Bali-based team.
OKAE hero — natural remedy
Our approach
We led with lifestyle photography that puts the product in real situations — festival mornings, city nights, beach hangovers. Product pages communicate benefits without over-medicalizing. The CMS was customized for their specific inventory and distribution workflow.
- →Lifestyle-first photography direction and layout
- →Clear benefit communication without medical claims
- →Custom CMS for inventory, orders, and distribution
- →Mobile-optimized checkout for impulse purchases
Product and lifestyle imagery
The outcome
The website launched with a strong conversion rate. The CMS gave the Bali team full control of inventory and orders without developer involvement. The lifestyle-forward design helped OKAE establish brand credibility in a crowded wellness market.
Next project
Crystal healing, beautifully presented
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