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Thalamus is an AI-driven software that automatically creates ad campaigns depending on the user's needs

UI/UX project
Self guided

The product

Thalamus is a new technology product creating ads that both catch your attention and engage it.

It simplifies the process of generating personalized marketing creative and distributing it at scale for brands advertising online

 

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Digital marketing made easy

Interactive prototype

Feel free to interact with the prototype on the Left.


An interactive prototype makes it easier to do primary user testing and gives insights early on in the designing process.

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Design process

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Analysing the problem

User Survey

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SWOT analysis

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Stakeholder analysis

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Empathy map

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Live Interviews

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Personas

Business Woman

Name: Ann Mary
Age: 32
Design Head Lolypop studios

The small business owner

About:  Ann is looking for an application to use for her company and also to recommend to her clients to help them with digital marketing.
Needs a flexible and cheap service that she wont feel guilty for recommending to others

Goals: Wants a software to manage her client's social media presence
An easy to use software that even small companies can use without having to hire new employees


Characteristics: Not very finance headed
                                  Forgetful.
                                  Professional

Frustrations: Loses track of time and doesn't remember what she was doing at the moment.
Dislikes long input sequences and hard to follow navigation systems

Page heirachy

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Final screens

work
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Mockups

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