Federation
A text game reborn
A complete visual identity refresh for a classic text game — from web redesign to a launch video that captured the gaming community's attention.
Overview
Federation is an AI-powered text game with roots in the 1980s. We redesigned the web presence, created launch videos, and built a social content strategy — giving this classic a modern visual identity that honoured its heritage.
- Services
- Brand, Web Design, Motion, Social
- Year
- 2024
- Deliverables
- Website, launch video, social shorts
The challenge
Balancing nostalgia with modern appeal. The game had devoted fans who remembered the original — but it needed to attract today's gamers who've never seen a text adventure. The visual language had to feel retro-authentic without feeling dated.
Our approach
We extracted core visual principles from the original game — terminal typography, limited color palettes, ASCII-inspired motifs — and reinterpreted them with contemporary motion and UI patterns. The result feels like a lost classic that's been remastered.
- 01Retro terminal aesthetics reinterpreted for modern screens
- 02Game page designs that immerse players before they click play
- 03Launch video with atmosphere and intrigue — no gameplay spoilers
- 04Social shorts optimized for gaming community discovery
Game interface screens
The outcome
The launch video drove strong community engagement, with the gaming press picking it up. Existing fans embraced the remaster aesthetic; new players discovered the game through social shorts.
Next shape
Textify.ai
→A community for AI text tinkerers, held together by a mascot called Buddy.
Let's create something
Got a project that needs to feel alive? Tell us about it. We reply to every real message — usually with ideas and excitement.